January 30, 2007
"BIRD FLU BASICS FOR MEDIA"

GUEST BLOGGER: Kara Santos (WFS Philippines)







Recently, I've been involved in a series of workshops on Avian Influenza (or bird flu) reporting for print journalists. The workshops funded by UNICEF and organized by the Philippine Press Institute (PPI) were held in Cebu (for Visayas), San Fernando, Pampanga (for Luzon and NCR) and Davao (for Mindanao).

Aside from an overview on what the media should know about the disease - signs in infected birds, symptoms in humans, preventive measures - one of the major sessions in the workshop was "tooling the journalist" to report responsibly and accurately on bird flu.

Because the Philippines remains one of three ASEAN countries that is still "bird flu-free" (along with Singapore and Brunei), the general public is largely unconcerned about the issue.

Mary Grace Agoncillo, UNICEF Consultant for the "Stay Bird Flu Free Philippines" campaign says that "Filipinos have a tendency to believe they can get through anything." Since we were unaffected by SARS, and have remained bird flu free (so far), popular belief is that we are generally more resistant than our neighboring nations who have had outbreaks.

But while we have been fortunate so far, we can not remain complacent. If the H5N1 strain of the avian influenza mutates to a form that can easily pass from human to human, it could potentially wipe out millions, with children being the most at risk.

Thus, UNICEF has turned to media to help in the wide information campaign to the public.

The challenge however is to use simple but powerful messages to convey the correct information. Because of the urgency of the matter, media people need to "Get it first, get it fast, and GET IT RIGHT."

This is not as easy as it sounds because, "too soft a warning just won't get heard" (or won't get published in the newspaper) but "too loud a warning could provoke unnecessary public fear and economic damage."

One example is the bird flu scare in Bacolod, a province known for chicken inasal and fighting cocks. In 2005, a fake text message circulated, warning people against eating chicken because a migratory bird was found positive for bird flu. The widespread paranoia caused a loss of P1.2 M daily to Bacolod before the hoax was exposed.

To prevent such a scenario for happening again, media experts and journalists (including Yvonne Chua and Rachel Khan of the University of the Philippines) give some tips for journalists covering bird flu:

  • Don't spread myths. Debunk them and help educate the public

  • Distinguish bird flu from pandemic flu and ordinary flu

  • Distinguish where the risk is high and where it is low

  • Be candid and emphatic about the human risk of bird flu. But don't mislead public;

  • Do not to say that officials are "in panic" (unless they truly are)

  • Remember the disadvantaged (poor, children, high risk groups)


Key messages that UNICEF would like media people to highlight are:
* Stay away from sick or dying birds.
* Report incidence of sickness and death.
* Separate healthy from sick/dying birds.
* Wash your hands properly.
* Cook poultry products well.

Learn more about bird flu:
Department of Health
Department of Agriculture
World Health Organization
Food and Agriculture Organization
World Organization for Animal Health
Pandemicflu.gov
Centers for Disease Control and Prevention
Association for Health Care Journalists

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April 28, 2006
dog(gone) country

Part of me wishes I brought my dogs, had I known about last summer's Dog Parade. And while the intentions - to protest the act of dogeating and subsequently put an end to the dog meat trade - were good and well-meaning, it also raises questions about the politics of animal cruelty. My vegetarian friend thought the whole thing seemed rather specie-ist, and he did have a point. I guess the cats, horses, rabbits and rodent-like pets can have their own parade. But it's not like the animals deemed for human consumption - namely cows, pigs and chickens - are exempt from animal cruelty practices. Even if we'd rather not think about how chickens are stuffed closely together in crates or how pigs and cows are tortured in the slaughterhouses while we (the carnivore-inclined, anyway) savor our meat, it's pretty obvious that a value judgement has been placed on these animals. Oh, and dogs are meat-eaters, too.

So when we talk about anti-animal cruelty month, do we mean the animals closest to our hearts, like our own pets? Then again, there are also people who work closely with animals in the wild, struggling to preserve their natural habitats or provide an environment that is similar enough. And what about the animals in the zoo or endangered species, or anything worthy of Animal Planet documentaries?

We do have an Animal Welfare Act that is not being enforced to the letter. Dog meat is openly being sold in wet markets and certain eateries in Baguio City and the Cordilleras, and illegal slaughterhouses are also operating from there. What makes it difficult for groups like Linis Gobyerno to crack down on this trade is that their local officials and policemen are a part of the trade and likewise, a part of the problem. And because they have business interests to protect and are of the belief that either the Animal Welfare Act does not apply to their areas or are upholding a certain dogeating tradition by following a skewed version of it (one that makes sense in their heads, I suppose), it makes them feel invincible or untouchable in that sense. Some of these dogeaters are opposed to the Animal Welfare Act because they see it as colonialism at work - Americans have deemed our culture shameful for making the practice of dogeating "normal" - so for them, eating dogs is a rebellion against the colonial mindset.

And speaking of colonialism - how much of it has affected how we view dogs as man's best friend, or care for dogs as pets? I've always viewed dogs as pets, so I would never even dream of eating them. But I always knew the dogeaters were never far away, and a dog that runs away from home never to return is as good as eaten. It's a morbid cultural mindset, but one that could hold a grain of truth, even by half. Of course, I come from one of those barangays that aren't gated, and while our area is relatively peaceful, the grimier side of things are not too far off in the neighboring barangays (squatters, gangs, etc.) which admittedly may be as much of an assessment of class as it is of safety - and I'm not just talking about the safety of dogs here.

There are many stray dogs, though, and it's only a matter of time before they get caught. Some dogs, however, aren't even strays, but are let loose by their owners to roam in their immediate surroundings and even manage to find their way home. While walking my dog in the neighborhood a few months ago, I saw a truckful of dogs, most likely headed for the pound to be burned to death. Somewhere in the NCR, dogs that are placed in the pound aren't supposed to be killed, but are killed anyway. Mayor's orders. Ask him about the Animal Welfare Act, he's probably giving you his own version (or his own law), but he obviously didn't do his homework.

The Philippine Animal Welfare Society (PAWS) has an active adoption program in place. But a lot of privileged dog lovers seem to have a preference for those imported purebreds, something I could never fully comprehend since I have never been particularly fussy when it comes to dog breeds. It's like collecting car models. Can't a love for a dog transcend their breed? Which probably makes it hard to find new homes for dogs that have a history, or have been "broken" to some extent. And when there are just too many dogs taking up space in an already crowded pound, the easiest option is to euthanize. Compassion and Responsibility for Animals (CARA) Philippines, however, proposes to nip the problem in the bud to keep unwanted litter from spreading and straying all over the place - by spaying and neutering - rather than killing them.

When a global community of animal rights groups gets wind of our situation, they are about as passionate as they are condescending. While it's true that there are bloody idiots in Baguio and Benguet who are complicit in letting their own officials get away with the illegal dog meat trade, these First World groups always have to emphasize that such a practice is unheard of in their own countries and generally put our race in a bad light by discouraging tourism in the Philippines and calling for a boycott for all Filipino products, and all because of how Filipinos in general supposedly treat dogs. It's like 1904 all over again - how the Igorots were showcased in the St. Louis World's Fair as dogeaters, an exoticism to be gawked at, at the expense of showing who exactly was master and who was colony. This piece of history is biting us in the ass again by way of globalization, and how many times must we reiterate that not all Filipinos are dogeaters and that there are Igorots who are disgusted with the idea of eating dogs and the fact that their "tradition" is often namedropped to justify the practice of dogeating. Our country is in enough bad shape as it is, economically and politically, and leave it to the Westerners to screw it up for our people even further, precisely at the moment when times are very hard. There are other solutions, I'm sure, just not easy ones.

And why does a Western culture single us (and perhaps China and Korea) out for abhorable treatment of dogs when they have puppy mills over there? But of course, tit for tat doesn't exactly solve anything, does it?

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December 02, 2005
Mmmmm, fatty food endorsements!

Sharon (the Megastar) says she only endorses products she uses and eats. Like Ladies Choice Mayonnaise, for instance. She admits to doing it out of nostalgia, but since she claims she eats the stuff, she probably also dunks lechon kawali in it and whips up mean garlic dips that go splendidly with breaded chicken wings and fried lumpia. Then again, she offers her killer bagoong dip to the media.

Funny that, coming from someone whose undying efforts to beat the battle of the bulge has always been made public - remember the countdown to fitting that dress on the mannequin, as seen in her old show after giving birth to Senator Kiko's first child? Now she's on the South Beach Diet, which encourages more protein intake than carbs, but carbs can be consumed in the form of high fiber, like whole wheat, grains, etc. SBD also doesn't totally discourage fat. The fat sources, however, should come from good fats like unsaturated and monosaturated fats. The breaded chicken and the fried lumpia are pretty much a no-no for her from the carbs alone, but really, all of it, including the lechon kawali and the mayo-as-dip itself are loaded with saturated fats.

And while she's reportedly lost 22 pounds, her fatty food endorsements seem to have temporarily erased that memory or perhaps suspend disbelief that she is in fact cool with partaking of her mayo-laced indulgence, which by sight alone can only make our stomachs queasy. Hell, even we know what's bad for her!

Are we supposed to take her food endorsements and her diet choices as two completely separate things, if not totally opposing? Of course, her intention to diet - or what she lets on for public consumption - doesn't seem to be motivated by health but more for image-conscious reasons, especially in preparation for her new Oprah-esque TV show slated for next year:
"Look at me naman. I don't think it's going to be amusing to a lot of people to see me like this. Although, I have already lost considerable weight; still it isn't enough. I have to lose some more and be what I was before I got pregnant, at least."

Sharon is not the Megastar for nothing. What Sharon does, her fans notice, perhaps even laud her for her initial weight loss. What Sharon eats, in spite of her timely diet regimen, only sends mixed messages to anyone who thinks she truly inspires.

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November 18, 2005
No 'liquid candy' for me?

On this very day last year, med students in the U.S. encouraged people to boycott soda during National No Soda Day.
The goal of National No Soda Day is to draw attention to the obesity issue and the detriment to health such "liquid candy" brings, said Lenny Lesser, a third-year UR [University of Rochester] medical student and the American Medical Student Association's national coordinator in charge of getting schools involved in this first-ever event.

Read more for context.

Kids who down soda at the rate SUVs guzzle gas are more likely to gain weight, though there's still no actual proof that the excess calories coming from "unnecessary, non-nutricious calories" leads to obesity. But as a two-year case study on the soda consumption habits of 12-year old kids would show, "the risk of obesity increased 1.6 times."

What's in soda anyway?
The average 12-ounce (360 ml.) can of soda pop contains about 40 grams of refined sugars. That's 10 teaspoons of pure calories. Would you ever eat 10 teaspoons of sugar at once?

Well, teens in Americans certainly pick the pop over milk. Here in the Philippines, our soft drink consumption is measured by an increase in sales of almost 12% in volume terms last year compared to the previous year, which was under 11%. What drove this up? Why, CARBONATES, of course!
Consumers in the Philippines, who demonstrated one of the highest per capita consumption levels of carbonates in Asia throughout the review period, continued to exhibit a strong preference for carbonates in 2004. The Filipino hospitality culture supports demand for carbonates, which are top of the list of drinks for consumption during family meals and snacks, or for quenching guests' thirst. These products are further supported by the presence of neighbourhood stores, which sell them at affordable prices.

This whole soda-causes-obesity brouhaha wouldn't be complete with quips from certain advocacy groups who are "promoting personal responsibility and protecting consumer choice" by lobbying to protect the interests of the big bad corporations. Their battlecry? Junk science!

So what happened this year? Your guess is as good as mine.

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